The media landscape has changed radically in the past few years. This graphic shows the growth (or decline) rate of different types of media. It’s apparent that online video has become the most important media format and is poised to grow at a higher rate than any other format.
In our personal lives, we’re gulping down content on Netflix and YouTube. B2B marketers can make their content more accessible and consumable by prioritizing video content.
Personally, I miss reading a paper version of the newspaper but even for me, my habits of media consumption have drifted towards video.
Research credit: Raconteur