Note: Parmonic is not affiliated with any of the below products, and the opinions expressed are the author’s alone.
I don’t know if you have checked your calendar, but Christmas is almost here. If you are (like myself) still doing last-minute shopping, consider some ideas for the marketer in your life.
I have spent more time with video than I can count, both as an analyst for Parmonic and in my free time as a podcast host/filmmaker. In that time I have heard this phrase thrown around: “we can fix it in post.” Which, to some extent, is true. A camera frame can be cropped to remove a dangling lightbox. The darkened room can be artificially lit with an overlay. But there are two things that, in my opinion, cannot be fixed in post: acting, and audio.
Luckily, you are not in the acting business. You’re in marketing. So let’s talk audio.
The largest issue I see in the video marketing world is a lack of consideration to how a webinar or product demo sounds. Some are too quiet, others too loud, some a disconcerting mix of the two. Improving audio quality is a small step to improving your webinars or other videos that will make an immediate difference is the minds (and ears) of your clients. But how do you do it without draining your entire marketing budget? Find some of my recommended products and techniques below.
- A good USB microphone: This is most people’s first step into DIY audio creation, and for most people, it will be the only microphone they will ever need. A microphone that can plug into your computer’s USB port will be an instant step up from using the one built into your hardware or headphones. They are also plug-and-speak: no additional software to install. One of the more popular brands for this style of microphone is Blue, and their entry-level Snowball (best for one speaker) or upgraded Yeti (for multiple speakers) will work for the majority of the content you produce.
- Pop filters: Have you ever listened to a recording of someone’s voice and heard a really sudden, heavy thum or whoosh noise? It happens with certain letters and phonetic sounds, and a good pop filter can mitigate that noise in your recording. A style such as this will fit in front of your microphone so that when you speak into it, you speak through an extra layer of mesh, which does wonders to those rogue noises coming through.
- Gaming Headsets: Maybe your desk is too cluttered for a microphone to stay. That’s understandable. Might I suggest the route many professional gamers have taken: a top-notch headset. While it would not work for more than one person, a headset like this can provide a crisp audio track while creating less clutter in your workspace.
- Acoustic Foam: If you are going to be doing lots of audio work in your office, whether it be webinars, interviews, or conference calls, one or two pieces of acoustic foam might be a worthwhile purchase. Eggshell pieces work to absorb excess sound and stop reverberation, which in turn makes the audio you create by speaking sound more clear. Some varieties are cut-to-fit, so you can create a DIY studio out of a supply closet or cubicle with ease.
Looking to give your team the gift of shorter videos? Check us out here!