Parmonic Resources

How to promote your webinar on LinkedIn for free

The problem with posting an upcoming or on-demand webinar on LinkedIn is that only those who follow your company (or you if you’re posting as yourself those in your network) will see it. And on top of that, because of the ephemeral nature of social-media posts, your announcement will get buried in your audience’s feed quickly. In this post, we share with you how to promote your webinar on LinkedIn for free using a creative approach.

(1) Create a LinkedIn post with info about your webinar.

(2) Grab the post URL.

How to get the public URL of a LinkedIn post
How to get the public URL of a LinkedIn post

(3) Email your audience with ask like ‘Will you please click this button to like our webinar post so we can continue doing more of these?’

Example of email with button linking to LinkedIn post
Example of email with button linking to LinkedIn post

Putting the button in the email makes it super easy for your audience. Instead of sending them to a landing page and asking for a share there, send them to the LinkedIn post.

This way you’ll spread the message to those who are not in your email list without spending any money on LinkedIn advertising. Some call it earned media exposure. We call it ‘make it easy for your audience to share’.

Try it out and let us know. You can learn more about us here.

Piyush Saggi