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Parmonic compared to alternatives

From day one, our goal at Parmonic has been to make it an order-of-magnitude easier and affordable for our customers to snackify their webinars and videos.

This has been driven by two beliefs:

  • You shouldn’t have to pay thousands of dollars and wait weeks for a video.
  • If you’re a marketer, you shouldn’t have to become a professional video editor to do your job.

If you’re thinking about Parmonic but not sure, let’s look at alternatives:

1 – Hire an external agency

Agencies are really good at creative work. We admire them for that. That’s also why agencies charge so much. So when you want to hire an agency to snackify your webinar or video recording, even though it needs much less work the agency has to charge you thousands of dollars because they will be taking a resource who’s creating a brand-new, flashy ad for Coca Cola and dedicating them to your project.

Mad Men - Wikipedia
Parmonic’s AI-based software is more affordable than a flashy agency.

Costs:

$3,000 to edit a webinar or $1,000+ to create a 1-min video.

$75 – $400 for an English transcript. $300-$1000 for foreign-language transcripts.

Most agencies are project-based so pricing is hazy. But here’s one that does advertise their pricing.

2 – “Hire” an internal agency

If you work at a company that has an in-house video team, it’s very likely that you’re not going to be a priority for them. Similar to external agencies, in-house agencies are hired for high-production quality, creative projects. If your snackification request doesn’t fall in that category, you might not make it to the list for this fiscal.

Here's Why a Long Line Can Be a Good Thing
The line to request help from an internal agency might be long.

Cost: $0 but it might take a very loooooooong time.

3 – DIY

If you have a strong video background and know how to use professional tools like Adobe Premiere (or an open-source alternative), you can do a lot with video.

You can use 3-4 different tools and accomplish many capabilities that Parmonic offers. But some of our most popular features can’t be replicated even if you’re using 4 other products together. You’ll also have to become an HTML expert.

And you’ll need to be very good at understanding the content of your videos. Our AI has “watched” hundreds of thousands of b2b videos.

And you’ll also need to know 100+ languages (if you want subtitles).

DIY comes with a lot of OMGs.

Cost: “Free” at the cost of 7+ hours of time if you know how to use 4+ other video/HTML tools. Add another few hours of transcription time to it.

4 – Do Nothing

There’s the alternative of inaction. You can keep sending long-form videos to your audience. 99.9% of your audience is not going to watch them in their entirety. But instead of you having to solve this, you can burden your own leads and customers with solving the problem of finding and watching relevant portions of your videos.

New Inaction Quotes & Sayings Jan 2020 | Sayings, Quotes, Famous ...
You don’t have to buy Parmonic. But please do something.

Cost: Low lead/customer engagement, low brand image, wasted ad dollars, wasted speaker time as no one’s consuming what those folks recorded.

5 – Hire a freelancer on Fiverr

Quality freelancers are not cheap even on Fiverr. While it makes sense to hire someone on a website like Fiverr for a one-time, custom project it comes with all the frustrations of finding a reliable freelancer who knows your domain, explaining what you need done and communicating back & forth.

More importantly, you’ll need to hire at least 4 freelancers (a video editor, a transcriptionist, an HTML expert, a content expert) to get something usable that’s comparable to what Parmonic provides. Add to that all the risks associated with content privacy and rights, or even how you’ll expense that.

We strongly believe that marketplaces like Fiverr work well for small businesses like the local plumbing company or a real-estate agent who wants a gaudy YouTube video. These are usually not a fit for mid-size and bigger B2B companies.

Plumber Services Video Plumbing Business Videos $97 Fully ...
We all need plumbers. But we all don’t need to hire our plumber’s freelancer.

Cost: Several hundred dollars and lots of frustration for a single video. Highly inflexible model as you won’t be able to tweak things on your side. Long turnaround times.

Conclusion:

We’ve compiled the above list based on what we’ve heard from our customers and what we’ve experienced ourselves. We’ve been careful not to exaggerate and hope it serves as a valuable guide to you if you want to snackify your videos.

The value of Parmonic is not just in what it automates but also in what it’s able to do for you that is simply not possible on your own. Great products are about empowering users.

We believe in empowering marketers so they can snackify their long-form videos (webinars, presentations) with the click of a button.

Our novel AI and fresh approach to building the first-of-its-kind video snackification product for B2B marketers allows us to empower YOU.

A final recommendation is that it’s about impact and speed. Getting your long-form videos consumed by your audience is super important. And doing it fast is equally important. With Parmonic your videos get snackified in hours, not weeks, while giving you full flexibility. Move fast. Win faster.

If you’d like to talk to us to see if Parmonic is a fit for you, you can book a demo here.

Parmonic Marketing