As a kid, I always watched movies and television with captions or subtitles. My parents, bless their hearts, thought I was weird. Little did they know, I was just ahead of the game.
Here are some statistics for you:
- 85% of Facebook videos are muted when watched.
- Captioned videos have up to 16% higher engagement online.
- Over 28 million American adults are either deaf or hard of hearing.
THAT’S A LOT OF STATS
But adding subtitles to your videos online has other benefits, as well. For example, Google will index added captions for SEO, which gives your videos a great search boost. Add to that the increased views and longer engagement, and you can see why more and more businesses are subtitling their videos.
HOW CAN PARMONIC HELP WITH CAPTIONS
Firstly, Parmonic finds the most insightful moments of your video and makes them their own unique file. Or if you made a joke, you can clip it yourself with our highlight tool. So finding that perfect post is a breeze.
We also let you download your bite-sized videos with captions automatically embedded on the video! Interested in saving time? Let’s talk.