Parmonic Resources

How to Avoid A Goldfish’s Glance

Inspired from this article from The Atlantic.

We all have heard that Carassius auratus, the common goldfish, has a measurable attention span of nine seconds. All of us are guilty of claiming someone (coworker, child, etc.) has the “attention span of a goldfish” as an insult. But, what if I told you there was an animal with an even shorter attention span? Surely, you’d want to know, right?

It’s humans.

Do I have your attention now?

According to a report from Microsoft in 2015, the average human span has decreased from 12 seconds in 2000 to eight seconds in 2013, which puts us officially below the goldfish. The larger question of what is causing the shortening is up for debate. Our first instinct might be that the proliferation of smartphones would have something to do with it,  but even before the first iPhone came out, studies were indicating that employees were quick to switch between tools or documents. We have always, apparently, been quick to swap between applications, whether it be on a churning desktop or high-end tablet.

Two questions for your consideration. First, how are you managing your personal attention span? Perhaps you take time for mindful meditation or exercise in the middle of a hectic day. Second, how can you, as a content creator, keep the eyes of leads or site viewers on your posts, videos, and promotional material? How do you avoid the goldfish glance?

Parmonic Marketing


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